We are proud of our Japanese culture with long and rich heritage through our parents and being born in Japan. Each day we spend our lives in Switzerland, we appreciate what we have inherited.
What if we are taking our heritage for granted and it is actually on the verge of extinction?
We would like to express our deepest condolences to the families of those who have lost their lives in the Noto Peninsula earthquake in January 2024, and our thoughts and prayers are with the individuals and communities who were affected by the natural disaster.
Disaster recovery around Wajima city has not progressed much.
We would like to dedicate our first World Matcha Forum to the Wajima lacquerware community.
All proceeds from the event will be donated to “Wajima Lacquerware Industry Association”, and we would like to encourage all who would like to support the recovery of the lacquerware association to participate in this event.
We will publish the details of donation after the event.
[Event] World Matcha Forum – Collection of Noto Earthquake recovery funds
[Language] English
[Location] Online (Zoom)
[Date & Time] Saturday, 19 October 2024 at 15:00 CET
[Tickets] https://world-matcha-forum.peatix.com/
Early discount is available until 31 July for JPY 2,500. There is a limited number. Once the discount tickets are sold out, the tickets will be available at JPY 3,000.
In addition, we would like to host such Matcha events annually and for at least 10 years.
This is a great opportunity for us to give back to the communities, meet new kimono friends and foster personal growth at the same time. We would like to make this an enjoyable annual event and looking forward to your participation.
Incidentally, the name “World Matcha Forum” takes after the World Economic Forum in Davos, Switzerland 😄
– Objectives of the event
– Why we are hosting the event
*Feeling guilty of playing ignorant, just like an SEP, “something we can’t see, or don’t see, or our brain doesn’t let us see, because we think that it’s Somebody Else’s Problem. (Hitchhiker’s Guide to the Galaxy)” while earthquakes continue to erupt frequently in Japan
It is not unexpected for an earthquake to erupt, it can happen anywhere in Japan
*What is the current situation after the Noto earthquake?
*Very little progress on disaster recovery
*We’d like to collect recovery funds and donate to Wajima Lacquerware Industry Association
– Quiz “Matcha and Wajima lacquerware”
History of Wajima Lacquerware
– Short lecture on “how to serve flavorful matcha for guests”
– Moment of silence “Prayers to the deceased and hopes for the continuation of Wajima lacquerware activities”
– Fundraising and our upcoming activities
* How to donate (Japan and outside of Japan)
* Our plans to contribute to communities in the future
* Invitation to join our FB group World Matcha Forum
– Closing remarks
