Over two days at the pop culture event in Winterthur, we held a yukata workshop and hosted a sales booth.
On the first morning, I had my usual fear: “What if we don’t sell a single yukata?” But to my surprise, the men’s yukatas almost sold out, and on the second day we even had to urgently restock the women’s models. Many participants traveled not only from Switzerland but also from neighboring countries, which showed the strong interest in Japanese culture.
Throughout the workshop and at the booth, people told us how happy they were to experience Japanese culture through anime and cosplay. Seeing participants try on yukata, take photos with bright smiles, and connect with new friends was truly inspiring.
A heartfelt thank you to Hayami-san, Blossom-san, and the entire organizing team for their wonderful support. I look forward to creating more opportunities where people can enjoy Japanese culture through yukata and kimono.
